Updated: Nov 13, 2019
This post was written and submitted by Adeola Adegbusi
Are you a new podcaster looking for effective ways to grow your podcast audience? Maybe you’ve been podcasting for a while now and you’ve plateaued in your audience growth.
Hi there, I’m Adeola, and in this post, I will be sharing a ten-step strategy you can use to quickly grow your podcast audience using Pinterest.
Before I get into the details, I first want to share a couple of stats with you about Pinterest.
1. Pinterest is a visual search engine, NOT a social media platform
2. Pinterest drives 10x more traffic than Facebook and Instagram combined
Now that we’ve gone over those eye-opening facts about Pinterest, here are ten steps to take to ensure that you get the most out of Pinterest!
1. Open a Business Account with a Search Engine Optimized Profile Name
If you already use Pinterest for personal use, I suggest opening another account for your podcast or podcast blog. You should make sure it’s a business account, so that you’ll get access to analytics and Pinterest ads.
After opening a business account, the next thing you want to do is to choose a search engine optimized (SEO) profile name. Your profile name will usually be your podcast name. However, to increase your chances of getting found on Pinterest, you should also add a target keyword your listeners or audience will be typing into the search engines.
For example, if your podcast name is Podcast Growth and you talk about podcasting tips, your profile name will be Podcast Growth | Podcasting Tips For Creatives.
2. Write a Welcoming Profile Description With Targeted Keywords.
When a pinner lands on your profile, they need to know what your profile is all about and why they should follow your profile and pin your content. Your profile description is where you will introduce your podcast to your audience, what it’s all about, who you serve and what the listener can look forward to. If you have a free download on your blog, you should let them know about it as well, so that they can check out your site right away.
3. Create at least 7 Boards with Keyword Optimized board names and pin relevant pins to each board.
The next thing you want to do is to create around 7 boards with keyword-rich names.
To increase your chances of getting found online, you should include relevant keywords your target audience will be looking for online. For example, relevant board names for a personal finance board will be budgeting, savings, retirement, credit card debt, mortgage, investing e.t.c.
After creating these boards, you should add at least 10 relevant pins to each board. Essentially, you want your profile to be a resource center for your target listeners.
4. Create Beautiful Pin Images For Your Podcast Episodes
To quickly establish an audience on Pinterest and grow your podcast audience, It’s crucial to have beautiful and click-worthy images your audience will actually click on.
You must first ensure that your images are vertically long images with a 2:3 dimension. If you’re going to be using Canva to design your pins, you can use the Pinterest template which is 735px X 1102px.
Your pins should be beautiful, eye-catching and with the right keywords on the pin image.
5. Write a Search Engine Optimized Pin Description and always include target links for each pin.
To increase the lifespan of your pins, you should write an enticing and keyword-rich pin description. You should also include links to the target page that relates to the pin on your website. This is why it’s very important for Podcasters to have their own website because if you want Pinterest to work for you, you’ll need your own website. This way, you can send listeners to a specific landing page and also get them to take other actions on your site, such as signing up for your newsletter, webinars, etc.
6. Create Pinterest Audiograms About Your Podcast Episodes
Video searches on Pinterest have increased up to 3,000%, in the last year, depending on the niche you’re in. To quickly grow an audience, I recommend converting your podcast episodes into 1-minute videos. If you’ve already created some for Instagram, you can bring them over to Pinterest.
Also, make sure your videos meets the 9:16 or 1:1 format.
7. Pin all your podcast episodes and blog posts to Pinterest
After you’ve set up an optimized pinterest profile, you now want to design click-worthy pins for the rest of your podcast episodes or blog posts. If you are crunch on time and don’t know where to start, you can start by designing pins for your top ten episodes.
To speed things up, you can use the same template and just change up the title on each pin. Upload them to Pinterest, write an enticing description and include a link to the episode and pin it to the right board.
8. Optimize Your Website for Pinterest
Aside from optimizing your Pinterest profile, you also want to optimize your website for Pinners (Pinterest users). If you want your readers to help spread the word about your podcast on your behalf for free, you should make things easy for them.
Remember those pins you created for each episode? You should add those pins to your blog posts so that a pinner visiting your website will be able to pin the image to their Pinterest board.
9. Schedule Your Pins Using A Scheduling Tool
You can’t be on Pinterest all day long, which is why it’s a good idea to schedule your content. To do that, I recommend using Tailwind to help you stay consistent on your Pinterest efforts.
Tailwind allows you to schedule a month’s worth of content within minutes!
10. Study Your Analytics and Let it Drive Your Strategies
To determine if your Pinterest strategies are working, you will need to get familiar with your analytics. What I love about Pinterest is that the analytics tells you what pins and boards are performing well. This includes other people’s pins that you pinned to your boards.
If you want to quickly grow your podcast audience, you should be using your analytics to determine what content to create next, based on what’s doing really well on your profile.
I suggest giving yourself about 3 months to familiarize yourself with Pinterest and always remember that Pinterest isn’t social media, it’s a search engine. This means that you should be thinking long term with every pin you create. You should also ensure that your podcast website is optimized for SEO so that Pinterest and Google can get to work faster on your behalf.
Do you currently use Pinterest to drive traffic to your podcast? What questions do you have for us with regards to how to use Pinterest to grow your podcast audience?
Adeola Adegbusi is a Pinterest Marketing and Social Media Marketing Specialist who helps businesses to build a brand awareness online, using social media. She has worked with companies such as Eden BodyWorks and Uncle Funky's Daughter on their online marketing strategy. Adeola believes that every business should have an active Pinterest presence, if web traffic is a priority.
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